BALANCE SCORECARD - STRATEGY (4)

A Balance Scorecard and Strategy Map Implementation  (part 4)
from : International Journal of Business & Management
           Vol.5, no.2 - Feb 2010
            www.ccsenet.org


The results of SWOT analysis, in relation with company’s statements about mission, vision and values, led to strategy formulation.

The direction of the company has decided to develop the strategy in four major axes:
     1.  High Quality Products to the Customers
     2.  Development of Intellectual Capital
     3.  Provision of Innovative Products
     4.  Environment Protection

SWOT analysis ........